Woman standing on rocks raising her hands toward the evening sky in warm golden light — connected lifestyle photography

Services

Brands

FOR LIFESTYLE BRANDS

OCEAN | WELLNESS | MOVEMENT | NATURE | SLOW LIVING | DESIGN

Does any of this sound Familiar

Does any of this
sound Familiar

01

You're launching something new but don't have the campaign content to support it.

03

Your content looks good, but feels repetitive, inconsistent, or too product focused.

02

Your products are strong, but your visuals don't communicate the world behind the brand.

YOUR BRAND DESERVES TO BE EXPERIENCED, NOT JUST SEEN

You've already built the product, the concept, and the world around it. The challenge is translating that into visual content that makes someone stop scrolling, understand what makes you different, and imagine your product as part of their own life.

That's where I come in.

Rather than simply photographing your products, I develop the creative direction, scout the location, help with models, styling and the visual story around your brand, creating a cohesive library of campaign imagery, lifestyle photography that you can use across your website, e-commerce, social media, email and advertising.

Prices & PAckages

Prices & PAckages


Prices & PAckages


The PARTNERSHIP

Instead of starting from scratch every time you need content, we build an ongoing visual system around your marketing calendar.

from €1,890

Content planning around your launch & marketing calendar

Location, model, styling & prop planning

Product, lifestyle & advertising creatives

80 edited final images

5 short-form vertical videos

Consistent visual language across campaigns

Priority scheduling

Private online gallery for easy selection & download

Commercial usage rights for agreed channels

Delivery within 14 working day

Ideal for: For growing brands who want a creative partner and need fresh content throughout the year.

The PARTNERSHIP

Instead of starting from scratch every time you need content, we build an ongoing visual system around your marketing calendar.

from €1,890

Content planning around your launch & marketing calendar

Location, model, styling & prop planning

Product, lifestyle & advertising creatives

80 edited final images

5 short-form vertical videos

Consistent visual language across campaigns

Priority scheduling

Private online gallery for easy selection & download

Commercial usage rights for agreed channels

Delivery within 14 working day

Ideal for: For growing brands who want a creative partner and need fresh content throughout the year.

THE LAUNCH CAMPAIGN

A visual story around the launch to communicate it across your marketing.

from €1,490

Campaign concept & creative direction

Moodboard + visual references

Detailed production plan & shot list

Location, model, styling & prop planning

Lifestyle + campaign photography

70 edited final images

Content planned for social media & launch communication

Always accesible online gallery for easy access and download

Commercial usage rights for agreed channels

Delivery within 10 working days

Ideal for: For brands launching a new product, collection or campaign.

Most Popular

The launch campaigne

A visual story around the launch to communicate it across your marketing.

from €1,490

Campaign concept & creative direction

Moodboard + visual references

Detailed production plan & shot list

Location, model, styling & prop planning

Lifestyle + campaign photography

70 edited final images

Content planned for social media & launch communication

Always accesible online gallery for easy access and download

Commercial usage rights for agreed channels

Delivery within 10 working days

Ideal for: For brands launching a new product, collection or campaign.

Most Popular

THE LAUNCH CAMPAIGN

A visual story around the launch to communicate it across your marketing.

from €1,490

Campaign concept & creative direction

Moodboard + visual references

Detailed production plan & shot list

Location, model, styling & prop planning

Lifestyle + campaign photography

70 edited final images

Content planned for social media & launch communication

Always accesible online gallery for easy access and download

Commercial usage rights for agreed channels

Delivery within 10 working days

Ideal for: For brands launching a new product, collection or campaign.

THE VISUAL REFRESH

A focused visual refresh designed to give your brand a stronger, more cohesive library of lifestyle images.

from €690

Creative direction

Visual concept + moodboard

Tailored shot list

Location & production planning

Lifestyle photography

35 edited final images

Always accesible online gallery for easy access and download

Commercial usage rights for agreed channels

Delivery within 7 working days

Ideal for: Brands that have outgrown their existing content.

THE VISUAL REFRESH

A focused visual refresh designed to give your brand a stronger, more cohesive library of lifestyle images.

from €690

Creative direction

Visual concept + moodboard

Tailored shot list

Location & production planning

Lifestyle photography

35 edited final images

Always accesible online gallery for easy access and download

Commercial usage rights for agreed channels

Delivery within 7 working days

Ideal for: Brands that have outgrown their existing content.

Haven't Found what you are looking for?
Reach out for more Infos & Custom Packages

Earrings placed between stones - intentional lifestyle photography

the Process

01

PERSONAL CALL

We start by understanding your brand, your audience, your upcoming collection and what you want people to feel when they encounter it.

01

PERSONAL CALL

We start by understanding your brand, your audience, your upcoming collection and what you want people to feel when they encounter it.

02

CONCEPT & MOODBOARD

I develop the visual direction around your brand. From mood and storytelling to locations, models and atmosphere. The goal is to create a concept that align with your values, reflect your identity, and support your goals.

02

CONCEPT & MOODBOARD

I develop the visual direction around your brand. From mood and storytelling to locations, models and atmosphere. The goal is to create a concept that align with your values, reflect your identity, and support your goals.

03

SHOOTING DAY

We’ll create natural, editorial imagery that captures your product in use in the world it belongs in, guided by natural light, emotion, and an honest approach to storytelling.

03

SHOOTING DAY

We’ll create natural, editorial imagery that captures your product in use in the world it belongs in, guided by natural light, emotion, and an honest approach to storytelling.

04

DELIVERY

You receive a versatile collection of imagery ready to work across your website, campaigns, social media, email, PR and paid advertising.

04

DELIVERY

You receive a versatile collection of imagery ready to work across your website, campaigns, social media, email, PR and paid advertising.

FAQ

01.

Is this the right type of photography for our brand?

This is a good fit for established lifestyle brands that want to show the world and lifestyle that comes with using their products, rather than simply showing what they sell. If your brand is connected to the ocean, nature, movement, and a slower, more intentional way of living I am the right photographer for you.

02.

We’re based in Germany / Austria / Switzerland. Can we shoot in Portugal?

Absolutely. I work with brands across Europe and create their lifestyle content in Portugal. You simply send me your products, and I take care of the planning, locations, models, and everything in between, making the whole process as seamless as possible for you.

03.

How involved are you in the creative direction?

I’m involved from the beginning. We’ll define the story, mood and visual direction together, and I’ll help plan locations, settings, people and the overall flow of the shoot so everything feels cohesive and intentional.

04.

Can you create content for a specific campaign or product launch?

Yes. Shoots can be built around a specific collection, launch, season or campaign. We’ll plan the content around where it needs to be used, whether that’s your website, social media, email marketing, paid advertising or PR.

05.

What can we use the final images for?

The images can be used across your brand’s own marketing channels, including your website, social media, email marketing, PR and paid advertising. Full usage rights are included in the packages, with any specific third-party licensing requirements discussed separately.

06.

Are model fees included in the package?

No, model fees are not included in the package price. I’m happy to help you find and coordinate suitable models for the shoot, whether that means recommending models directly or helping arrange a booking through a model agency. Model fees are quoted separately and depend on the model, agency, usage requirements and scope of the shoot.

07.

What determines the final investment?

Each project is tailored to the scope of the campaign. The final investment depends on factors such as the number of shooting days, locations, production requirements, models, travel and the amount of content needed. After our initial conversation, I’ll provide a clear proposal based on your specific needs.

08.

Do you only shoot brands in Portugal?

Portugal is where I regularly produce lifestyle shoots, but I’m happy to travel for your project. Travel expenses are not included in the package price and will be calculated separately based on the location and requirements of the project. You can also ship your products to Portugal and I’ll take care of the shoot here.

Woman sitting on a surf board in the ocean — connected lifestyle photography

LET'S CREATE SOMETHING PEOPLE WANT TO BE PART OF

© Michelle Bloechl. All rights reserved. 2026

Created by Sergio Eduardo Castro Ceballos

© Michelle Bloechl. All rights reserved. 2026

Created by Sergio Eduardo Castro Ceballos